FashionPhotographyBlog.com had the pleasure to speak to Spanish fashion photographer, Guille Sola, now based in London. I’ve been in touch with Guille for a while now, and have wanted to sit down and do an interview with him. I keep finding myself speechless and it comes to his work and spent ages trying to find the right words to describe his art. Perhaps it’s the cleanliness of his images or the fact he isn’t afraid to go to the edge and utilize the rawness of the frame, he seems to always be able to make the invitation to the viewer to join in on the intimate connection between photographer and model – a skill that is very hard to get right for most photographers.
I managed to ask the photographer why he like fashion photography so much, he replied simply that “Fashion photography blends art and material world, this combination of opposite elements makes me crazy about it.” Though his passion is clear, it was not anticipated that he would end up doing fashion shoots. He explained that “I started studying photography when I was 18, at it wasn’t something planned. But when I started my first shoots I couldn’t stop. Fashion came later, and I would say it was precisely in the moment I saw an image made by photographer Guy Bourdin.”
To be successful in fashion photography, Guille believes that you need 3 things: talent, luck and loads of patience. For those getting started in fashion photography, the photographer recommends that you shoot as often as you can, in his words he suggests that you “Make a lot of photo shoots, thousands, and save them in a tiny box for any moment they might be useful.”
To Guille, photography is all about processes, not only is it a continuous learning process but systems of organization are key, whether you are dealing with your equipment, computer or team, as he stated “Order is fundamental, as much for the materials as for your digital files. In the battlefield, the studio, it’s very important to blend with the models, the stylists, make-up artists and – especially with the client.”
Drawing inspiration from London, where his is based, his most valuable piece of equipment in photography is his eyes, though you may also need to use your ears to listen out for networking opportunities, according to Guille, “Sometimes you have to hear and pay attention to a lot of things that actually don’t interest you, even if looks that they don’t.” For new photographers getting into competitive game, Guille recommends that you need to work on having an impressive portfolio and a good contact list. The last question I asked the photographer was about what he thought made his photographic style unique, he answered “I dare to say I portrait the beauty of the people I photograph.”
For more information about Guille Sola’s photographic work and to contact him, you can check out the following: